Hi, I’m Elkie - the founder of NOTCH by Elkie.

With over 15 years experience in the fashion and clothing industry, I specialise in precision alterations and tailoring, combining technical expertise with a deep understanding of garment construction and fit.

Alongside running my alterations studio in Thornton, Bradford, I work within the television and fashion industries. I am proud to be the alteration specialist for Im a celebrity… Get me out of here!, carrying out all alterations for Ant & Dec during filming in Australia and South Africa. I also work closely with a London based stylist and have provided on set tailoring for high profile clients and celebrities, where attention to detail and discretion are essential.

This level of experience means I approach every garment, whether its a bridal gown, occasion wear or everyday tailoring, with the same precision, care and professionalism required on set.

Notch by Elkie is built on craftsmanship, trust and an eye for detail. From delicate fabric to complex structural adjustments, I treat every piece with respect and ensure it fits beautifully and feels effortless to wear.

Whether you’re preparing for your wedding day, a special event, or simply want your clothes to fit perfectly, you can feel confident knowing your garments are in expert hands.